🎭 Customer Segmentation using RFM Analysis

How I helped a client identify their most valuable customers to retain and reactivate

🚧 WORK IN PROGRESS 🚧

1. The problem

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2. Understanding the clients needs

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3. Deep dive anaysis

Figure 1: Solution architecture.

Figure 2: Solution architecture.

Figure 3: Solution architecture.

Figure 4: Solution architecture.

Figure 5: Solution architecture.

Figure 6: Solution architecture.

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4. Productionising the solution

Figure 7: Solution architecture.

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5. Wrapping up

Figure 8: Client feedback.